RSS and Email; Working Together

For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members.

But getting e-mail through due to spam filters and spam itself is getting increasingly difficult, while anti-spam legislation is putting even legitimate e-mail marketers to risk.

more on RSS and Email

Source: http://www.rss-specifications.com/rss-and-email.htm

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