Push for more 3D content will result in greater viewing options for consumers. Panasonic was spreading the 3D love last week at an invitation-only press event at the Panasonic Hollywood Labs (PHL) in Universal City, Calif. Members of the press, including me, got a rare glimpse of the magic that goes behind the making of 3D films, even being the first to view a clip of Storm Chasers in 3D. Designed as a testing ground for filmmakers and producers, PHL has helped the movie industry learn about and implement technologies such as high-def and Blu-ray. Now, it's time for it to "serve as an incubator for the creation of new 3D content by Hollywood," says Shiro Kitajima, CEO, Panasonic Corporation, North America. At the event, Panasonic displayed a bullish attitude on the acceptance and adoption of 3D by both content providers and consumers. "We see all of the pieces coming together," says Kitajima. As for the "hardware piece" of the equation, Panasonic expects 70 percent of its 2011 TVs lineup to be 3D capable. Content providers DirecTV and 20th Century Fox Entertainment are equally optimistic. "Hollywood has embraced 3D," said Mike Dunn, president of 20th Century Fox Home Entertainment at...Source: http://www.explore3DTV.com/article/16408/Inside-Panasonic-s-Hollywood-Lab/?src=category_rss
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